Last Updated: September 21, 2026

At FIRVILYX, we value your privacy and are committed to handling personal information responsibly. We aim to provide a transparent, reliable, and convenient shopping experience while respecting your privacy choices and protecting the information entrusted to us.

FIRVILYX operates this website and online store, including related content, features, tools, products, and services, to provide customers with access to our home décor collections and related shopping services (the "Services").

The FIRVILYX online store is owned and operated by Xi’an Hehe Future Digital Technology Co., Ltd. Our store is powered by Shopify, which provides the ecommerce infrastructure that enables us to offer our Services.

This Privacy Policy explains how we collect, use, disclose, and process your personal information when you visit firvilyx.com, browse our ORGANIC TRAYS, METAL TRAYS, and RESIN TRAYS collections, place an order, communicate with customer support, interact with advertisements, or otherwise use our Services.

If any conflict exists between our Terms & Conditions and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will apply to those privacy-related matters.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge the privacy practices described in this policy. Where applicable law requires consent for particular processing activities, we will seek that consent as required.

1. Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can reasonably be associated with you.

Personal information does not include information that has been collected anonymously or processed in a way that it can no longer reasonably identify an individual.

Depending on how you interact with FIRVILYX, applicable laws, and your privacy choices, we may collect or process the following categories of information.

Contact Information

This may include your name, email address, telephone number when provided, billing address, and shipping address.

Account Information

Where applicable, this may include account details, login information, saved addresses, preferences, and related account settings.

Order and Transaction Information

This may include products viewed, products added to your cart, products purchased, order history, payment status, returns, exchanges, cancellations, and transaction identifiers.

Information about your interactions with our ORGANIC TRAYS, METAL TRAYS, and RESIN TRAYS collections may also be processed to support order fulfillment, customer service, and website improvement.

Payment Information

Payment details may be processed through third-party payment providers to complete transactions. FIRVILYX generally does not store complete payment card numbers or security codes.

The information processed may depend on the payment method you select and the services required to complete your transaction.

Customer Support Information

This may include messages, order details, product questions, photographs, and other information you voluntarily provide when contacting our customer support team.

Device Information

This may include browser type, device type, operating system, IP address, network information, and online identifiers.

Website Usage Information

This may include pages visited, products viewed, search activity, shopping behavior, checkout interactions, referring websites, and visit dates and times.

Advertising and Analytics Information

Where permitted by applicable law, this may include advertising interactions, campaign information, conversion events, and measurement information used to understand website performance and advertising effectiveness.

Cookie and Privacy Preference Information

This may include cookie choices, consent preferences, and browser or device privacy signals.

The categories of information collected may vary according to the features you use, your interactions with our website, the information you choose to provide, and the privacy settings available to you.

2. Sources of Personal Information

FIRVILYX may collect personal information from several sources, depending on your interactions with our Services.

Directly from you: When you place an order, create an account, subscribe to communications, contact customer support, or provide information through our website.

Automatically through our website: Through cookies, pixels, scripts, tags, local storage, server logs, and similar technologies used to operate and understand website activity.

Shopify and ecommerce service providers: Through platforms and services that support our online store operations.

Payment providers: Through payment processors that facilitate and process transactions.

Shipping and logistics providers: Through companies involved in order fulfillment, delivery, and tracking services.

Advertising and analytics providers: Through services that help us understand website performance, customer interactions, and advertising effectiveness.

Fraud prevention and security providers: Through services that assist with protecting our website, transactions, and customers.

The information received from these sources is handled in accordance with this Privacy Policy and applicable legal requirements.

3. How We Use Your Personal Information

Depending on how you interact with FIRVILYX and which Services you use, we may process personal information for the following purposes.

Providing and Improving Our Services

We use personal information to operate our website, process orders, arrange shipment, provide tracking updates, manage customer accounts, process eligible returns or refunds, respond to inquiries, and improve the overall shopping experience.

This includes supporting the purchase and delivery of products from our ORGANIC TRAYS, METAL TRAYS, and RESIN TRAYS collections.

Payments and Transactions

We may use personal information to process payments, verify transactions, prevent payment fraud, maintain order records, and manage refunds, cancellations, or other transaction-related activities.

Marketing and Advertising

Where permitted by applicable law, we may use information to measure advertising performance, understand customer interactions, improve marketing campaigns, analyze customer interests, and provide relevant communications.

Your available privacy choices and applicable legal requirements may affect how your information is used for advertising purposes.

Website Analytics and Improvement

We may analyze website activity, product interactions, browsing behavior, and customer journeys to improve website functionality, product presentation, navigation, and user experience.

These activities may help us understand how customers discover and interact with our collections and where improvements to our Services may be useful.

Security and Fraud Prevention

We may process information to identify, investigate, prevent, or respond to fraud, unauthorized activity, security issues, misuse, or other potentially harmful activities.

Communicating With You

We may use your personal information to provide customer support, answer questions, send order confirmations, provide shipping updates, respond to requests, and maintain communications related to your purchases or our Services.

Legal and Compliance Purposes

We may process personal information when necessary to comply with applicable laws, regulations, legal obligations, accounting requirements, contractual obligations, or lawful requests from authorities.

4. Cookies and Similar Technologies

FIRVILYX and our service providers may use cookies, pixels, tags, scripts, local storage, APIs, and similar technologies to operate, analyze, and improve our website.

These technologies may be used to enable essential website functions, maintain shopping cart and checkout functionality, remember website preferences, improve website performance and customer experience, analyze traffic and customer interactions, measure advertising effectiveness, understand product interests and shopping behavior, and support marketing activities where permitted by applicable law.

Cookies and similar technologies may generally include strictly necessary technologies, functional technologies, analytics technologies, and advertising technologies.

Strictly necessary technologies may remain active because they are required for essential website operations, including functions needed to maintain a shopping session or complete a transaction.

Where required by applicable law, FIRVILYX will request appropriate consent before enabling non-essential analytics or advertising technologies.

You may manage available cookie preferences through the cookie controls provided on our website. Depending on your browser and device, you may also have additional options for managing cookies and related technologies.

Your choices may affect certain website features or the availability of personalized services.

5. Advertising, Analytics, and AppLovin

FIRVILYX may work with advertising, analytics, attribution, and measurement partners to understand customer interactions, evaluate advertising performance, improve marketing activities, and protect against fraudulent activity.

One advertising and measurement partner we may work with is AppLovin Corporation ("AppLovin").

Where enabled, AppLovin technologies may use cookies, pixels, scripts, APIs, or similar technologies to support advertising and measurement activities.

Depending on technical configuration, applicable law, and your privacy choices, information processed by advertising partners may include IP address, browser and device information, device or advertising identifiers, website browsing activity, product views and shopping interactions, search activity, cart and checkout events, purchase and conversion information, advertising interactions, campaign performance information, and cookie or privacy preference signals.

AppLovin and similar partners may process information for purposes such as advertising measurement, conversion attribution, advertising optimization, fraud prevention, security, and improvement of advertising services where permitted by applicable law.

FIRVILYX does not intentionally provide sensitive personal information for advertising purposes.

The processing activities of independent advertising partners may also be subject to their own privacy policies and applicable legal requirements.

Where required by law, you may have the right to opt out of certain advertising-related processing activities. Please refer to the privacy controls available on our website or contact us for further information.

6. How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business, provide our Services, complete transactions, maintain website security, measure advertising performance, or comply with legal obligations.

Recipients may include Shopify and ecommerce platform providers, payment processors and financial service providers, shipping and fulfillment companies, customer support service providers, technology and hosting providers, security providers, analytics and measurement providers, advertising and attribution providers, fraud prevention and risk management providers, and professional advisers or legal service providers.

We may also disclose information to government authorities when legally required or in response to valid legal requests.

Personal information may be disclosed in connection with business transactions, such as mergers, acquisitions, financing, restructuring, or the transfer of business assets, subject to applicable legal requirements.

We do not disclose personal information indiscriminately. Disclosures are made in connection with legitimate business operations, the provision of our Services, applicable legal obligations, or other purposes permitted by law.

7. Relationship With Shopify

Our online store is hosted through Shopify.

Shopify may collect and process personal information related to your access to and use of our Services in order to provide, maintain, secure, and improve Shopify services.

Information submitted through firvilyx.com may be processed by Shopify and other service providers located in different countries, depending on service requirements.

Shopify's handling of personal information may be governed by its own privacy policies and applicable terms.

For more information about Shopify's privacy practices, please review the Shopify Consumer Privacy Policy:

https://privacy.shopify.com/en

8. Targeted Advertising and Privacy Choices

Depending on applicable privacy laws, certain advertising-related processing activities may be considered targeted advertising, sharing, or other regulated activities.

Where applicable, you may manage your choices through cookie preference controls available on our website, available privacy-choice tools, browser or device privacy settings, or by contacting FIRVILYX customer support.

Where legally required and technically supported, FIRVILYX respects applicable privacy preference signals, including Global Privacy Control (GPC).

The availability and effect of particular privacy rights may depend on your location, the applicable legal requirements, and the nature of the processing activity.

Where you have the right to opt out of certain processing activities, we will provide or honor the applicable mechanisms as required by law.

9. Marketing Communications

Where permitted by applicable law, FIRVILYX may send promotional communications regarding products, offers, updates, or services.

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in those communications.

Even after unsubscribing from marketing communications, you may still receive important transactional messages related to orders, payments, shipping, returns, security, or customer support.

These operational communications are necessary to support transactions and respond to requests and are separate from optional promotional communications.

10. Third-Party Websites and Links

Our website may contain links to third-party websites, payment services, social media platforms, or other online services.

Third-party websites may have privacy practices different from those of FIRVILYX. We are not responsible for the privacy, security, or content practices of third-party services that we do not control.

When you access an external website or service, its own terms and privacy policy may apply.

We encourage you to review the privacy policies of third-party services before providing personal information through them.

11. Children's Privacy

FIRVILYX's website and shopping Services are intended for general customers and are not directed toward children.

We do not knowingly collect personal information from children where parental consent or another legal basis is required under applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the situation and take appropriate action where necessary.

12. Security of Your Information

FIRVILYX uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

These measures are intended to support the security of information processed through our online store and related Services.

However, no internet transmission, electronic communication, or storage system can be guaranteed to be completely secure.

For your protection, please do not send sensitive information such as complete payment card numbers, passwords, or security codes through ordinary email communications.

If you believe your information has been compromised or used without authorization in connection with our Services, please contact us as soon as reasonably possible.

13. Data Retention

FIRVILYX retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law.

Retention purposes may include processing and maintaining customer orders, providing customer support, handling returns and refunds, preventing fraud, maintaining website security, resolving disputes, and meeting legal, tax, accounting, and other regulatory obligations.

The appropriate retention period may vary depending on the type of information, the purpose for which it was collected, the nature of our relationship with you, and applicable legal requirements.

When personal information is no longer reasonably necessary for the relevant purposes, we will take appropriate steps to delete it or process it in a manner consistent with applicable law.

14. Your Privacy Rights

Depending on where you live and the applicable laws, you may have certain rights regarding your personal information.

These rights may include the right to access information about personal data we hold about you, request deletion of certain personal information, request correction of inaccurate information, request a copy of eligible personal information, object to certain types of processing, withdraw consent where processing is based on consent, and opt out of certain advertising-related processing where applicable.

The availability of these rights and any relevant exceptions depend on the laws applicable to your circumstances.

Where required by law, we will provide a process for submitting privacy requests and will respond within the applicable legal timeframe.

To submit a privacy-related request or ask a question about your information, please contact us at:

Email: service@firvilyx.com

For your protection, we may need to verify your identity or request additional information before processing certain requests.

We will handle privacy requests in accordance with applicable legal requirements.

15. International Data Transfers

FIRVILYX works with service providers, technology partners, payment providers, advertising partners, and logistics providers that may operate in different countries.

As a result, personal information may be transferred, processed, or stored outside your country of residence.

Privacy and data protection laws may differ between countries.

Where required by applicable law, appropriate safeguards will be used for international data transfers.

The safeguards and arrangements applicable to a particular transfer may depend on the service provider, the destination country, and the relevant legal requirements.

16. Changes to This Privacy Policy

FIRVILYX may update this Privacy Policy from time to time to reflect changes in our business operations, website functions, technologies, service providers, or applicable legal requirements.

When updates are made, we will revise the "Last Updated" date displayed at the beginning of this policy.

We encourage you to review this page periodically to remain informed about how we collect, use, disclose, and protect personal information.

Where required by applicable law, we will provide additional notice or seek consent for material changes to our privacy practices.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, please contact us through the official contact information below.

Brand: FIRVILYX

Website: firvilyx.com

Legal Entity:
Xi’an Hehe Future Digital Technology Co., Ltd.

Registered Address:
Room 11729, Building 2, Eurasia International, No. 666 West Section of Eurasia Avenue, Chanba Ecological District, Xi’an, Shaanxi Province, China

Unified Social Credit Code:
91610112MAEEMDUK5C

Customer Support Email:
service@firvilyx.com

firvilyx.com is owned and operated by Xi’an Hehe Future Digital Technology Co., Ltd. The company is responsible for the operation of the online store, customer service, order coordination, and related ecommerce activities.

When contacting us about a privacy request or an order-related matter, please provide sufficient information for us to understand your inquiry. Please do not include complete payment card numbers, security codes, account passwords, or other sensitive credentials in your message.

At FIRVILYX, we believe that trust begins with transparency. We are committed to providing clear information about our privacy practices and handling personal information responsibly as we bring distinctive forms, considered materials, and everyday artistry to your home.

FIRVILYX — Distinctive Forms. Considered Details. Everyday Artistry.